The company began to expand in to new frontiers of the plaything industry. In 1971 LEGO begun to target girls with the opening of furniture pieces and dollhouses; in 1974 this introduced the first man figures, named Minifigures; and 1979 it expanded in space with sets presenting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of jewelry elements directed at young girls. This period also found the creation of a management structure, with Godtfred Kirk Christiansen’s child Kjeld Kirk Kristiansen connecting to the managerial staff and working to modernize the company’s manufacturing strategies.
The 1971s also saw the introduction of a method that allowed customers to choose certain stones they planned to purchase and make their own models, rather than acquire pre-made solutions; it was popular with adults, as well as children. In the same decade, Profano branched away into ancient territory along with the Castle motif, and in 1980 the company added lego things the first teach sets to its lineup.
In 1989 Lego launched the Pirate subject, and with it many pirate delivers, desert islands and treasure. The corporation also extended its assortment of facial expression, adding beards, eye pads and lip stick in addition to the regular two eye and smile. Some more mature Lego collectors resented these kinds of changes, selecting the more basic faces of earlier models.
As Seglar expanded in a huge multinational corporation, it had to find ways to meet up with the demands of it is big name customers like Focus on, Wal-Mart and Toys ‘R’ Us, which usually demanded bigger selections and faster shipment times. To keep up with these requirements, the company began to reduce total production time for new products by making more by using computerized set up systems.